Testimonials

Advertisers

You could enjoy the same results as our advertisers….

“I find that advertising in Family Times is extremely successful and excellent value for money. We always get a wonderful turnout at our school holiday  events, thanks to the advertising we do with Family Times.”

Bush Inn Centre, Angela Krom

 

“We held a Staglands colouring competition during the September school holidays and promoted this through a number of medians, including Family Times, and we measured the results. The competition was a great success and although the majority of entries came via downloading from our website, the next was from our advertising with Family Times (19% of all entries). Family Times proved to be more popular than all other print advertising.”

Staglands Wildlife Reserve, Sarah Smits, Marketing Manager

 

“The Christchurch Art Gallery advertised with Family Times recently. We surveyed the results obtained from this advertising and it was clear that the vast majority of those attending our children’s holiday programme had read about it in the Family Times. It was overwhelming – the programmes were fully attended every day.”

Christchurch Art Gallery, Lana Coles, Education Programme Team Leader

 

“Wellington convervation attraction ZEALANDIA has advertised with Family Times for 5 years and has found it to be an effective channel for reaching the family market. For the first time last year we entered into an annual advertising contract. The quarterly ticket giveaways are particularly effective in raising awareness about ZEALANDIA as a family destination.”

ZEALANDIA, Alan Dicks, Marketing & Communications Coordinator

 “Every month we have a very successful rate from our adverts that we place in the Family Times. We are able to track this through our telephone system, and can mea­sure the response from the advert placed. From the last advert placed, in the winter issue of Family Times we had an average of 14 calls per month, which is a very good call response rate when compared to some other publications that we advertise in”.

Tourism Holdings Limited – Rentals Narelle Clayton, Sales & Marketing Co-ordinator

 

“We (the Christchurch Gondola) ran a series of adverts in five local publications, including Family Times. To measure the effectiveness of each medium, we created a cut-out coupon allowing readers to enjoy a 50% discount off our Family Pass. We received over 500 coupons back, 146 of these were from a City Council school holiday brochure, but in second place we received 110 from Family Times. I was very impressed by this result as I had expected other leading newspapers to vie for the top positions and was pleasantly surprised that Family Times came up ‘trumps’. Based on this outcome, we will happily and confidently, include Family Times in our advertising campaigns for future local promotions. I would like to personally thank Robyn and her team for their support and wish them all the best for a busy year ahead!”

Christchurch Tram & Gondola, Raina Roberts, Sales & Marketing Manager

“I just wanted to write and tell you how successful our recent advertising in the Christchurch Family Times has been. This is the first time we have used the publication and I am very impressed with the results it has provided so far. Promoting Scouting has proven difficult in the past, however as the paper is given directly to children at schools it reaches our primary target market directly. The paper also appears to be well read by parents. As we have discussed, I am keen to discuss booking space in your next issue as well as expanding our advertising to include Dunedin”.

Scouting New Zealand, Mike Blackburn, Regional Manager

 

“Thanks for your help and information. It is with great pleasure that I write this recommendation for your services as an advertiser. Both times ‘Imagine Children’s Theatre’ has advertised shows in The Family Times (in the Christchurch Winter issue 2007 and the Dunedin Spring issue) we have had many enquiries from those advertisements and our market surveys have revealed that in both cases, The Family Times was an extremely effective way of advertising.”

Imagine Children’s Theatre, Helen Moran, Director

 

Such is the nature of Ready Set Go’s activity packs, that print ads of the size we can afford have minimal impact as they do not convey enough information for parents. ‘No problem!’ said Shona from Family Times. ‘What about brochure inserts?’ I was skeptical but the price was right. Then Shona’s coup de grâce: ’Of course, we’ll direct bundles containing your brochure to pre-school organizations.’ Our target audience -sold!

That was September 2007 and the orders rolled in till Christmas. Now look out for Ready Set Go’s brochure in Family Times’ April 2008 issue. With such a success rate and the friendly,enthusiastic support of Robyn’s team, Family Times is a sure bet for our advertising spend.

Penny Tattershaw, Managing Director, ReadySetGoLearn.com

 

“Thank you for the opportunity to advertise in the Auckland Family Times. As a family owned company, we are delighted to be associated with a publication that is such a well-researched and informative resource for families. Advertising in the Family Times provides us with the opportunity to reach over 100,000 Auckland families through its direct distribution via schools and pre-schools. We appreciate the fact that the magazine has a long shelf life and is referred to repeatedly by parents and children alike. Throughout the company’s history, we’ve maintained strong links with many families – helping them to buy and sell property through many generations and we continue to support the importance of the family unit in NZ society. We look forward to working with you over the next year.”

Barfoot & Thompson, David Ross, Marketing Manager

 

“The photo of the cake and the direct advertising to the parents has really worked for us. Sometimes mothers save the advert and call when they are ready to book a birthday party. We have found that Family Times has given us a brilliant response.”

Beadz Unlimited Ltd, Rowena Watson

 

“I must pass on how fantastic the response has been to our advertising in the Auckland edition of Family Times. We receive bookings as a result of our half page ads as soon as the paper is published…and these are bookings from customers who while aware of Rainbow’s End are not always aware of the range of birthday packages we offer. At all times your team have been great to deal with and I particularly like how thought is put into what tie-ins there might be between our product and editorials you might be planning to include. I would recommend businesses serious about targeting the family market give Family Times a go.”

Rainbow’s End Lianne Clarke, Marketing Manager

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