Better Response Rates
Is your marketing strategy missing a vital link?
As publishers, we’ve had lots of feedback over the last 13 years from our loyal advertisers. We get a feel for what works and what doesn’t. Common things that go wrong with advertisements include:
- Too small. Larger ads always get noticed! 1/4 page or more is best.
- Poor graphics. Use of colour and good professional design is important.
- Unclear message. The message, words or ‘copy’ is always critical
- Unattractive offer. The right incentive is often the key to success.
| We’ve experts on hand to help with your ad design. Refining the message is always the hardest element and hiring a professional copywriter or advertising agency can often pay big dividends.But if you’re a do-it-yourselfer and want to find out the industry secrets behind a great Advertisement, start with Winston Marsh’s low cost 50 minute audio CD tutorial entitled ‘Write a Great Advertisement’ |  |
So What Happens AFTER They Read Your Advertisement?
- They like your Advertisement, then what? - When people see an interesting product or service in a printed newspaper or magazine, we’re now finding many young adults will check you out online, before they phone. Your business website and what it tells them and the services it provides, determines if you’re worthy of a phone call.
- I’ve a great Website with lots of traffic, but the phone still isn’t ringing! The truth is rapidly growing numbers of people upon seeing your great advertisement will still NOT phone you, preferring contact via website enquiry form or email. It’s essential business owners have an interactive site with newsletter subscription as well as general enquiry forms, plus useful articles, checklists, even competitions, videos and a shopping cart where appropriate. Once they have made contact online, you should quickly call back by phone to get more details, with a follow-up email.
Won’t Google bring in new customers? – Google is superb for information-gathering, but its ability to directly build sales volumes is quite limited. According to independent studies by Forrester and contrary to all the hype from ‘experts’, most people will still be introduced to your business AND your website not via a Google Search, but via links or advertising from other websites, referrals and print media advertising. Even for high traffic small business websites, Google’s lead generation and sales contribution averages just 15%!- Can email marketing help? - Definitely, since it keeps the dialogue going between reader and advertiser. But email marketing today is technically difficult and needs to be setup in accordance with the latest anti-spam legislation. Several Agencies can provide this, but budget $2,000 per campaign. A more affordable, simpler option is to buy some advertising space in our own monthly e-newsletter to Family Times readers. Then later, once you see how well it works, we’ll help you set up your own more extensive, personalised version that mirrors your Family Times print advertising and editorials.
Creating the Ideal Advertising Package
It’s clear we need to employ different strategies today to connect with customers – A proper blending together of print advertising, website promotions, email and personal telephone marketing. Print Advertising is still the best performing lead generation vehicle today, with Websites, eMail and telephone marketing providing the ongoing communication and followup.
At Family Times we can help you put together this amazing cross-media package. And best of all, unlike similar campaigns run by the big Ad agencies, it’s well targeted and remarkably affordable.
For a free information pack with pricing options, phone us on 0800 285 510 or email zn.oc1328350115.semi1328350115tylim1328350115af@of1328350115ni1328350115 or simply fill in the form below.
